4-EverGreen-16 Year Journey


Thanks to all who recently congratulated 4-EverGreen and I on our anniversary of 16 years. I also thank my staff and customers for believing in me and the company to provide a genuine service in hopes to help homeowners across West Tennessee and parts of Missouri. I thought about how I should respond to the congrats. I have always prided myself and companies in providing value. So here I go trying to provide value through my experience the last 16 years in a service based business built from the ground up.

It has truly been a journey the last 16 years. To be honest, I wasn’t sure I would ever have made it this long. Let me tell you, there were times that THE STRUGGLE WAS VERY REAL. Keep in mind I grew up in the 11th poorest county in the United States of America. I was told that a business like mine would never make it in our area and also pretty sure I was basically laughed at in the local coffee shop a time or two. I did however manage to get a college degree. (Thanks Mom!) At that point I was straight out of college, and had no idea what I wanted to do. Also at that time, my personal life was not ideal by any means. Partying was basically a part of my everyday life. After about 5 years of being a hot mess personally and in the business, there was a point where I considered throwing in the towel.

My DScott and Heather 2ad and I had a conversation after the end of my 5th year that I will never forget. He said, “Scott, you are going to have to change what you are doing, or change what you are doing”. For those who can’t read between the lines, what he meant was I was going to have to change what I was doing inside the business or, change what I was doing totally and get another job.

Those words hit me like a ton of bricks. It was at that very moment of failure starring me in the face that I knew I had to make a change. It was more than just about me at that point, I also now had a family that I was responsible for. It was no longer something that I wanted to do, it now had become something that I had to do. My commitment level right before my eyes went out of the roof! There were no other options, I had to make this work. It was at that time things in my career began to change. I went from being afraid to fail to bound and determined to succeed. Going into survival mode is what it took to get me out of obscurity and gave me the fortitude to do whatever it took to take care of myself and my family.

Here were 5 things I learned the hard way that helped me the past 16 years that I hopefully can share and help others facing the same dilemma I did 10 years ago.
1. Do Not Under Estimate: What you think it will take to succeed or accomplish in any given task, it will take so much more.
2. Manage Your Time: You have the same amount of time that everyone else has. Use it wisely and efficiently.
3. Work Hard: I have never been the smartest guy in the room, but I do pride myself on hard work, even while others rest
4. Work Fast: Getting as much done in as short amount of time as possible is critical to your success. Remember, everyone has the same amount of time, it is who can get the most done with that time will ultimately make the difference.
5. Never Quit: Operate with the commitment and mentality that there are no other options. You will never officially fail in anything in life until you quit. Persist.

The 5 things stated above sound so simple but trust me, they weren’t and still aren’t always easy. Challenges still come to this very day and I eagerly look forward to meeting those challenges. I will make more mistakes, learn from them, and hopefully one day can reach my long-term goals and dreams.
For those who do not know me, I am a business owner in West Tennessee and Southeast Missouri. Our companies provide home protection services through Okeena (Okeena.com) and Lawn Services through 4-Evergreen. (4evergreenlawnservice.com). See our company websites for more information on the wide variety of services we offer.

To Your Success,

2 Comments on “4-EverGreen-16 Year Journey

  1. I would like to say thanks for sticking it out. Your company has done a wonderful job on my lawn. I love seeing it green up in the Spring and don’t have weeds throughout it any more. Keep up the good work.

    • Thank you for your kind words. We just saw your message. We truly want to provide a great service and experience for our customers. We understand if we focus on our customers and their needs, our needs will be met along the way.:)

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